Our Partner Team

Brandar Consulting has the ability to leverage an extensive network of contacts to form a virtual team of resources to tackle any assignment. What sets us apart from other consultants is over 100 Years of proven Brand Management experience from our partner team who bring the skills to successfully  formulate & sell-in our ideas in large complex business environments. Brandar literally becomes your extra business partner as we very quickly develop a unique understanding about your company, your brand & your industry and then provide new insight into how your branded business can make its future. 



Randy Malone

Managing Director, MarketWise Consumer Insights, LLC

Mr. Malone spent 30 years in the consumer electronics industry working for SBC, AT&T, Lucent, Philips and VTech before forming MarketWise Consumer Insights in 2005. He has held management positions in all marketing disciplines. His last position was Director of Market Intelligence for VTech Communications. In this position, he acted as an internal consultant helping all departments integrate consumer research insights into everyday decisions including product development, marketing messages, product design and customer services. His areas of expertise are in market intelligence, strategic planning, product ideation, brand valuation and segmentation. Mr. Malone holds a degree in Research Psychology from the University of Texas. He is a member of the American Marketing Association, where he has lectured at the annual AMA market research conference and is a past member of the Consumer Electronics Association’s Market Research Executive Committee.
 

Randy started MarketWise with the goal of providing senior management with the knowledge and processes needed to integrate marketing data into their everyday decisions. MarketWise's primary services include market intelligence guidance, new product ideation, segmentation, product line planning, competitive analysis, brand research & strategy development. They specialize in offerring their clients low cost/high value quantitative research, opportunity modeling and development of market intelligence websites. Mr. Malone also has relevant & valuable experience in Brand Equity research with more than half of his research projects over the past few years concentrating on brand values, brand assessment, brand tracking, brand loyalty and brand extension. Most of his clients market under multiple brands including licensing major consumer brands.


Jonathan Paisner
Founder, BrandExperienced, LLC- Brand Management Consultant


Mr. Painser has built upon 15 years leading initiatives for Fortune 1000 companies to create a firm that combines specialization in B2B industries with a broad spectrum of brand expertise – including research, positioning, strategy, naming, architecture, socialization – all with a vision to help clients turn brands into true assets for business growth. 


Specialize in solving intractable brand issues that really need a fresh perspective from an experienced, trusted partner. Our clients understand the power in a compelling and cohesive brand - and how it is a vital asset in building customer relationships, recruiting and retaining the best talent, and establishing an enduring and differentiating position in the market. Client relationships have included Cisco Systems, Verifone, Cubic, Navigant, CIP Capital, Deutsche Bank, AT&T, TIAA, The Arc, Pfizer, Allstate, The Robert Wood Johnson Foundation, Bethpage Federal Credit Union, among many others.


Frank Politano
Partner Trademark Counsel, K&L Gates Law Firm- Attorney


Mr. Politano has over 35 years of intellectual property law experience, including global experience in brand and software licensing.  He provides counsel to clients with respect to a variety of trademark, copyright, unfair competition, infringement, dilution, affirmative and defensive litigation, patent, entertainment law, and other intellectual property matters.  He also advises clients in licensing, assigning and valuing intellectual property, as well as performing due diligence with respect to intellectual property rights involved in merger and acquisition transactions. Another area of his experience relates to counseling standards setting organizations on a wide spectrum of legal issues.


Prior to joining K&L Gates, Mr. Politano was in-house trademark and copyright counsel at AT&T, a multinational telecommunications company where he was responsible for its global trademark and copyright portfolio.


Strategy & Execution Consulting that Delivers Results


Let us Help Your Brand Reach For the Stars


 mike@brandar.com


  908-735-4115


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