In-Licensing Brand Acquisition Research

They are many reasons why a Product Manufacturer may want to license an established brand to put on a product line.  A few reasons may be:

  • Need for a Flanker Brand to cover a different market segment
  • Their own brand may not be performing well in the category
  • They may not have enough money to go through the expense of building a new brand in their product category
  • They may need to replace a license that they are losing

The art of this type of research is finding the right brand that the manufacturer can be most successful with against the current competitor set.  That's where Brandar comes in.