Brandar was formed as an independent Consulting Firm in 2007 by Managing Director, Mike Slusar.
Mike is a seasoned Branding & Marketing Consultant and former Director of Brand Management & Licensing at AT&T. Mike has run Brandar Consulting for the past 14 years. His consulting firm is committed to providing companies subject matter expertise in the areas Brand Licensing, Market Research, Market Sizing Analysis, Brand Extension, Competitive Analysis and Business Strategy. The key components in Brandar’s suite of services are conducting brand equity & category extension research, in-licensing brand identification research, product market analysis, modeling brand royalty financial potential and conducting factor analysis to set priorities for Licensing Plans.
While at AT&T, Mike was responsible for formulating and managing an array of Brand Management projects including conducting the strategic brand analyses to help plan the SBC/AT&T Merger integration which ultimately led to SBC choosing to use the AT&T brand for the merged company. Over this same time period, Mike formulated the original AT&T Licensing Strategy, built the AT&T Brand Licensing function and managed the organization for 8 years; overseeing several Brand Extension Studies, Licensing Plans and Packaging Design Research projects. Mike had a very well rounded career at AT&T moving through jobs in Direct Marketing, Market Planning, Segmentation, Offer Development, Product Management, Competitive Strategy, Business Planning and Message Positioning. He left AT&T in October, 2007 to start his own Brand and Market Analysis consulting practice.
Prior to his 18 year tenure with AT&T, Mike also spent 3 years with Nabisco Brands in Labor Relations. He earned a bachelor’s degree from Cornell University's School of Industrial and Labor Relations where he originally honed his negotiating skills. Mike also attended the Tepper School of Business at Carnegie Mellon University where he earned an MBA in Marketing. Most recently, Mike earned a Certificate of Executive Development from the Wharton Business School, University of Pennsylvania completing courses in Capitalizing on Your Brand Assets, New Product Development, Leading in Turbulent Times, Strategic Thinking and Implementing Strategy.
Brandar Fun Fact: The Official Winery of Brandar is Adastra located in the Caneros region of Napa, California. Adastra is a small producer of a variety of excellent, intense and complex wines. The name Adastra is taken from the Latin saying "per aspera ad astra, "through striving to the stars" which is what Brandar Consulting is all about helping our clients' brands and companies do.
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