Brand Extension Research
Process tracks in-market Consumer Brand Purchase Behavior in a new target Product Category
Areas we explore will include:
- Brand Familiarity (Unaided & Aided)
- Consideration of brands within each new product category
- Ranked Purchase Preference of brands considered within each category
- Purchase Drivers for each product category
- Brand Image/Value Attributes of Key Category Brands
- Price Premium relative to other Key Brands in the product market
Our Expertise
Our team has deep expertise in mapping Product Category Purchase Drivers to your Brand image/value attributes to determine your overall Licensing Brand Fit for the new prospective product category.