(908)735-4115 O (908) 672-4626 M

(908)735-4115 O (908) 672-4626 M

  • Home
  • Services Menu
    • Brand Licensing
    • Royalty Revenue Modeling
    • Brand Management
    • Brand Licensing Research
    • Brand Extension Research
    • Brand Targeting Research
    • Marketing & Product Mgt
    • Compet. Analysis/Strategy
    • Best Practices Blog
  • Clients
  • Recent Work
  • Our History
  • Blog
  • Contact Us
  • Our Partner Team
  • Useful Licensing Links
  • More
    • Home
    • Services Menu
      • Brand Licensing
      • Royalty Revenue Modeling
      • Brand Management
      • Brand Licensing Research
      • Brand Extension Research
      • Brand Targeting Research
      • Marketing & Product Mgt
      • Compet. Analysis/Strategy
      • Best Practices Blog
    • Clients
    • Recent Work
    • Our History
    • Blog
    • Contact Us
    • Our Partner Team
    • Useful Licensing Links
  • Home
  • Services Menu
    • Brand Licensing
    • Royalty Revenue Modeling
    • Brand Management
    • Brand Licensing Research
    • Brand Extension Research
    • Brand Targeting Research
    • Marketing & Product Mgt
    • Compet. Analysis/Strategy
    • Best Practices Blog
  • Clients
  • Recent Work
  • Our History
  • Blog
  • Contact Us
  • Our Partner Team
  • Useful Licensing Links
Brandar Consulting, LLC

A Brand Licensing Consulting & Brand Extension & Targeting Research Firm

A Brand Licensing Consulting & Brand Extension & Targeting Research FirmA Brand Licensing Consulting & Brand Extension & Targeting Research Firm

Brand Extension Research

Process tracks in-market Consumer Brand Purchase Behavior in a new target Product Category

  

Areas we explore will include:

- Brand Familiarity (Unaided & Aided)

- Consideration of brands within each new product category 

- Ranked Purchase Preference of brands considered within each category

- Purchase Drivers for each product category

- Brand Image/Value Attributes of Key Category Brands

- Price Premium relative to other Key Brands in the product market

Our Expertise

Our team has deep expertise in mapping Product Category Purchase Drivers to your Brand image/value attributes to determine your overall Licensing Brand Fit for the new prospective product category.


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