Brand Licensing

Suite of Services

Brand / Trademark Licensing Program Start-up Activities

Getting your Brand Ready for Licensing 

Brand Extension Ideation 

Affordable Brand Extension Research  

Brand License Acquisition Ideation & Assistance (for prospective Licensees)  

Brand License Acquisition Research  

Formulation of Brand Selling Presentation & Licensing Sales Brief 

Brand Licensing Royalty Revenune Projection Modeling 

Brand Licensing Agency Search & Selection Facilitation  

Negotiation Assistance with Brand Licensing Agent Representation Agreement 

Brand / Trademark Licensing Program Benchmarking  

Brand Licensing Organization Structure Analysis and Recommendation 

Best Practices in Brand Licensing Overview 

Product Quality Assurance Program Set-up

Ongoing Brand / Trademark Licensing Program Management Help  (For Companies who opt to go-it-alone & not use a Brand Licensing Agency)

Licensing Category Target Analysis and Brand Fit Assessment  

Brand Licensing Plan Formulation  

Prospective Brand Licensee Due Diligence Analysis  

Licensor & Licensee Assistance with License Contract Negotiating & Formulation  

Overall License Program Audit Evaluation

 Corrective Action Analysis 

Product Quality Assurance Management Assistance

Licensee Quality Audits 

Cross Marketing & Promotion Planning with Licensees and Licensor


Let us Help Your Brand Reach For the Stars


mike@brandar.com
  908-735-4115


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